La Fuerza

La Fuerza created rowing suits that motivates the wearer to feel empowered.

La Fuerza rowing suits were created after close exploration of designing for power. The integration of personal symbols into the design of the rowing suits, motivates the wearer to feel empowered. Personal symbols, memories and events can be depicted on the outfit. The designer will integrate these elements in a digital design which will later be printed onto the laser cut sewing patterns and sown together. In this way craftsmanship is combined with digital creation.

Organisation Eindhoven University of Technology, Industrial Design
Project owners Marleen Janssen