Visiting websites isn't free, we pay with our privacy.

Worried about data privacy? Collecting and processing personal data from online users has become a business model for many companies. This requires the user’s consent, but, as we see with cookies on websites, individuals are often nudged to make privacy-intrusive choices without being aware of what they are. Obelize creates awareness about privacy consent. Using haptic and frictional feedback, it adds physical resistance in a meaningful and acceptable way, raising awareness about cookie consent choices, thereby stimulating an autonomous decision. This awareness in turn will advance the societal debate about privacy.

Organisation Eindhoven University of Technology, Industrial Design
Contact Maarten Verpaalen
Email m.f.g.verpaalen@student.tue.nl