Obelize

Worried about data privacy? Collecting and processing personal data from online users has become a business model for many companies. This requires the user’s consent, but, as we see with cookies on websites, individuals are often nudged to make privacy-intrusive choices without being aware of what they are. Obelize creates awareness about privacy consent. Using haptic and frictional feedback, it adds physical resistance in a meaningful and acceptable way, raising awareness about cookie consent choices, thereby stimulating an autonomous decision. This awareness in turn will advance the societal debate about privacy.